Enhance engagement & market share
with financially validated
brand strategy

Your brand is your greatest asset; Brand Economics maximizes its value.

We measure success in terms of Brand ROI (revenue, engagement, advocacy, etc.).

Brand Economists

Answer the questions that keep you up at night

Which Brand strategy will improve financial performance?

How can I gain greater market share without increasing my budget?

What are the most valuable brand perceptions to measure across the organization?

What is the impact of budget cuts to brand generated revenues?

What marketing tactics generate the most revenue?

What other organizational decisions enhance or impair Brand's ability to increase revenue?
(e.g. culture)

Build credibility by measuring ROI at all levels (your CFO will thank you)

Digital Mix

Media Mix

Marketing Mix

Brand Mix


Principal Brand Economists

Mark Radha

Mark is a finance geek and brand strategist with hopes of being an F1 driver (but only in his dreams). As a Board member for an international NFP, Mark focuses on creating sustainable impact and economic development for vulnerable and under-represented communities.

Tracy Chong

Tracy is a self proclaimed "recovering marketer" and is our "Ripley" from Aliens (but not Alien Resurrection). A not-so-well known fact about Tracy is that she has several neuroscience patents and is a passionate advocate of women's rights, animals, and those on the autism spectrum.

Click play to see Brand Economics in action

Bulletproof Your Strategy with
Brand Economics

Your brand is your greatest asset; Brand Economics maximizes its value.
We measure success in terms of Brand ROI. With Strata Insights you are able to:

Prove with data and insights
Predict with models and algorithms
Amplify your impact

Saving CMOs from being human pinatas since 2015