Mark is a finance geek and brand strategist with hopes of being an F1 driver (but only in his dreams). As a Board member for an international NFP, Mark focuses on creating sustainable impact and economic development for vulnerable and under-represented communities.
Tracy is a self proclaimed "recovering marketer" and is our "Ripley" from Aliens (but not Alien Resurrection). A not-so-well known fact about Tracy is that she has several neuroscience patents and is a passionate advocate of women's rights, animals, and those on the autism spectrum.
Your brand is your greatest asset; Brand Economics maximizes its value.
We measure success in terms of Brand ROI. With Strata Insights you are able to:
Prove with data and insights
Predict with models and algorithms
Amplify your impact
Saving CMOs from being human pinatas since 2015