Brand Experience ROI
Brand Economists
Answer the questions
that keep you up at night
Which Brand strategy will improve financial performance?
How can I gain greater market share without increasing my budget?
What are the most valuable brand perceptions to measure across the organization?
What is the impact of budget cuts to brand generated revenues?
What marketing tactics generate the most revenue?
What other organizational decisions enhance or impair Brand's ability to increase revenue?
(e.g. culture)
Build credibility by measuring ROI at all levels (your CFO will thank you)
We can measure brand ROI from the digital mix to the full brand experience
Digital Mix
Brands tend to over focus on digital channels and ignoring other key drivers of brand experience
Media Mix
Digital channels only account for "one slice" of the media mix
Marketing Mix
...and the media mix is only "one slice" of the marketing mix
Total Brand Experience
...and your marketing mix is just one part of your total brand experience
The most powerful and sustainable strategies leverages the entire organization
to generate revenue and build brand equity.
Brand is a team sport!
Principal Brand Economists
Tracy Chong
Tracy is a self proclaimed "recovering marketer" and is our "Ripley" from Aliens (but not Alien Resurrection). A not-so-well known fact about Tracy is that she has several neuroscience patents and is a passionate advocate of women's rights, animals, and those on the autism spectrum.
Our Experience
Click play to see Brand Economics in action
Our Experience
Previous
Next
Irrefutable Evidence with Brand Economics
Brand is one of your greatest assets.
Brand Economics measures the entire Brand Experience, not fragments of it, so you can maximize engagement and financial contribution.